Aquazzura, the renowned Florence-based brand, has been making waves on Instagram with its association with the Princess of Wales.
However, noticeably absent from the spotlight is Meghan Markle.
During King Charles III’s coronation, Catherine, the Princess of Wales, caused a social media frenzy when she donned a pair of Aquazzura heels.
The $850 bow tie pumps, featuring smooth suede uppers, a heel cutout, knotted countertie, and thin stiletto heels, have been a regular part of her wardrobe for years.
On the same day, the Princess of Wales was also seen wearing Aquazzura’s blue Lovelink pumps, priced at $1,195.
This pointed-toe style with crystal-lined slingback straps further added to the brand’s popularity.
The combined impact of these two fashion moments generated a staggering $726,000 in Media Impact Value (MIV), a metric used to assess the financial value of marketing strategies across various media platforms.
Interestingly, Meghan Markle has also been a fan of Aquazzura’s bow tie pumps, frequently wearing them since at least 2018.
The brand experienced an 884% surge in MIV on May 5th, the day of King Charles’s coronation, compared to the previous day.
Edgardo, the founder of Aquazzura, expressed his honor on Instagram, stating that he was delighted to see Catherine, the Princess of Wales, choose to wear his brand’s bow tie and Lovelink pumps during the coronation festivities.
He also shared a picture of Princess Elizabeth of Belgium wearing Aquazzura uptown pumps.
Aquazzura’s admiration for the Princess of Wales continued with another post highlighting Catherine’s stunning appearance in Aquazzura purist pumps at Trooping the Colour last week.
It seems evident that Edgardo, as the actual designer, carefully selects those he is honored to have representing his brand.
The fashion world has shown great love for Catherine, further adding to Meghan Markle’s apparent distress.
Meghan Markle has been facing a series of challenges in recent weeks.
First, she was not invited to King Charles’s coronation, which raised eyebrows.
Shortly after, Meghan and Prince Harry found themselves pursued by paparazzi in New York City, with some pundits accusing the couple of exaggerating or fabricating their story.
Adding to the controversy, news broke that Meghan’s Spotify podcast had been canceled after just one season.
While Meghan’s representatives claim it was a mutual decision, insiders suggest otherwise.
Regardless, ending a high-profile eight-figure deal with a renowned media brand is never favorable for one’s career.
These incidents have fueled speculation that the Sussexes are currently grappling with a significant public image crisis.
Harry and Meghan’s approval ratings have reached an all-time low, and they have faced criticism from influential figures.
Recent polling suggests that Meghan’s popularity has plummeted, with seven out of ten Britons holding a negative view of her.
Her net favorability rating has hit a record low of minus 47, the lowest since YouGov began tracking it in 2017.
Similarly, public opinion of Prince Harry has also declined, with a net favorability rating of minus 36, a slight decrease from April.
However, this is an improvement from January’s rating of minus 44.
In contrast, the Princess Royal has emerged as the most popular royal, boasting a net favorability rating of 60.
Favorability toward the King, Queen Camilla, and the Prince and Princess of Wales is also on the rise, according to a survey of 2,014 people.
As Aquazzura continues to make headlines with its royal endorsements, Meghan Markle finds herself increasingly isolated from these fashion moments.
With her public image taking a hit and declining popularity, it remains to be seen how Meghan will navigate these challenges and regain favor in the eyes of the public.