Prince William and Kate Middleton have embraced the power of social media to enhance their popularity.

Through a series of short videos and carefully curated social media posts, the Duke and Duchess of Cambridge have connected with the public in a more personal and accessible way.

This departure from the traditional approach to royal visits has contributed to their surge in popularity.

Their relatability and charm have played a significant role in their appeal.

At 41 years old, the royal couple brings a sense of youthfulness to the monarchy, coupled with their three adorable children, who serve as a testament to their domestic bliss.

According to a recent MailOnline poll, Prince William is currently the most popular living royal, closely followed by Catherine.

Their popularity extends even across the Atlantic, as New Yorkers turned out in large numbers to greet William during his solo visit.

In addition to their personal qualities, William and Kate have recognized the influence of social media in connecting with people.

They have embraced the selfie culture, posing for photos and engaging with fans.

This shift in approach has made them more approachable and relatable to the public.

Short video clips captured by their own in-house videographer are shared on social media shortly after their visits, providing a sense of accessibility.

This allows the couple to operate more flexibly without the presence of a large entourage of journalists and cameramen.

It seems that William and Kate may have taken cues from Prince Harry and Meghan Markle, who have also mastered the art of curating their image through social media.

Previously, all members of the royal family were somewhat hesitant towards the camera lens, but the new generation of royals has embraced the selfie-savvy culture.

Prince William has been seen patiently posing for selfies with fans during public appearances.

He happily obliges requests, putting his arm around well-wishers as they capture the moment on their mobile phones.

During the Rugby World Cup, he took the time to chat with a wheelchair user and posed for a photo together.

The Duke and Duchess of Cambridge have also shown their natural rapport with the public, holding hands with bystanders and posing for photos during royal engagements.

This shift in attitude towards selfies and social media is a departure from the late Queen Elizabeth II’s preference for eye contact rather than camera phones.

However, it seems that the younger generation of royals has fully embraced this modern trend.

The evolution of William and Kate’s approach to selfies has been noticeable.

While William once claimed to be “allergic” to them, he has now become more comfortable with the idea.

He even joked that he is “allergic to selfies” before changing his tune.

Kate, on the other hand, has always seemed at ease with selfies, going viral in 2014 when she took a snap high-fiving a young fan in Christchurch.

Other members of the royal family have also embraced the selfie culture.

Queen Consort Camilla has posed with fans, showing her willingness to engage in this modern trend.

Sophie, the Duchess of Edinburgh, has also been seen taking selfies with fans during public appearances.

As the monarchy prepares for King Charles to take the reins, it is clear that William and Kate will continue to be at the forefront of the royal family’s modernization efforts.

Their adept use of social media and their willingness to engage with the public through selfies have contributed to their rising popularity.

This shift reflects a more accessible and relatable monarchy, connecting with the public in a way that previous generations did not.