A surprising turn of events unfolded as Adidas CEO signed an ambassador contract with Princess Beatrice while a meeting with Meghan was unexpectedly called off.
The British press was abuzz with the news that Princess Beatrice, the daughter of Prince Andrew and Fergie, had secured a collaboration with the renowned sports brand.
Sources revealed that negotiations between Princess Beatrice and Adidas were progressing smoothly, marking another instance of global brands aligning with members of the royal family for ambassadorial roles.
Princess Beatrice made a stylish appearance at the Glastonbury festival, donning the cult favorite Adidas superstar sneakers.
Alongside her husband Eduardo Mapoli Mosi and friends, she immersed herself in the music scene, exuding a casual vibe with a black blouse, button-down skirt, and a chic crossbody bag.
The royal couple was captured in candid moments, warmly greeting friends near the festival’s hospitality interstage area.
Interestingly, the royal family isn’t the only one eyeing collaborations with Adidas.
Following the Duke and Duchess of Sussex’s exit from Spotify and the subsequent end of their $20 million deal, speculations arose about their future financial endeavors.
Reports hinted at a potential multimillion-pound partnership with Dior, a claim that has been refuted.
Brand expert Nick Ede suggested that the couple might aim to emulate the success of iconic figures like Victoria and David Beckham in leveraging brand partnerships for financial gains.
Amidst the fallout, concerns loom over Prince Harry’s financial setbacks, with estimates suggesting losses of up to $18 million.
The unraveling began with Spotify terminating its lucrative deal with the Sussexes, casting doubts on the renewal of their contract with Netflix.
Industry insiders have expressed hesitance towards associating with the couple due to their tarnished reputation, raising questions about the sustainability of their post-Megxit ventures.
The abrupt turn of events has left Prince Harry and Meghan facing substantial financial repercussions, with potential earnings significantly curtailed.
Reports indicate that the couple may not receive the full value of their previous agreements, signaling a challenging road ahead for their commercial pursuits.
Despite the setbacks, the couple’s resilience and strategic decisions in navigating the evolving landscape of brand partnerships remain under scrutiny, underscoring the complexities of their post-royal trajectory.