In a surprising turn of events, George Clooney has appointed Jack Brooksbank, Princess Eugenie’s husband, as the brand ambassador for Casamigos Tequila, a renowned liquor brand co-founded by Clooney himself along with his friends, Rande Gerber and Mike Meldman.
This unexpected decision has raised eyebrows, especially considering Meghan Markle’s keen interest in becoming a brand ambassador for a distilled beverage.
Meghan, known for her fascination with spirits, had openly expressed her desire to represent a liquor brand.
However, despite her aspirations, Clooney opted for Jack Brooksbank as the face of Casamigos Tequila, sparking speculation about the dynamics between Clooney and the Duchess of Sussex.
Jack’s association with the Hollywood royalty through his role as the brand ambassador for Casamigos Tequila has deepened his ties to the entertainment industry.
With the brand recently being acquired for a staggering $1 billion by Diego, Jack’s responsibilities include promoting the brand’s narrative and distinctive flavors to a discerning audience.
Upon his appointment in 2016, Jack expressed his excitement about joining the Casamigos family, emphasizing the evolving perception of tequila among consumers.
The shift towards appreciating premium sipping experiences over traditional shots has positioned Casamigos as a trailblazer in the industry, thanks to its exceptional quality and refined taste profile.
Having honed his expertise in the hospitality sector since his graduation from Bristol University, Jack’s journey to becoming a brand ambassador was shaped by his tenure at Punteria, a Mexican-themed club in Chelsea, London.
It was here that Jack cultivated his passion for tequila, particularly Casamigos, forging valuable partnerships and acquiring in-depth knowledge about the product.
Jack’s background working at esteemed establishments such as Maiki London in Mayfair and his collaboration with influential figures like Guy Pelly, a close associate of the British royal family, have solidified his position as the ideal candidate for the brand ambassador role.
His experience in curating bespoke Casamigos cocktails for special occasions further underscores his expertise in the realm of spirits.
The presence of George and Amal Clooney at Jack and Eugenie’s wedding hinted at a shared appreciation for Casamigos Tequila, potentially setting the stage for a memorable celebration.
Speculations about Clooney personally serving his renowned tequila at the event add an element of intrigue to the festivities, reminiscent of his rumored involvement at Harry and Meghan’s wedding.
As Jack embarks on his expanded role as the brand ambassador for Casamigos, his mission to introduce the portfolio to new venues and foster a network of loyal patrons reflects his commitment to propelling the brand to greater heights.
With a focus on quality, innovation, and community-building, Jack’s partnership with Casamigos embodies a new chapter in the brand’s illustrious journey.