Prince Harry and Meghan Markle find themselves in a precarious position as their once-prominent Archwell brand has been overshadowed by bombshell allegations against the royal family, according to a leading expert.
The Duke and Duchess of Sussex made headlines in early 2020 when they stepped back from their royal duties and relocated to the United States.
Later that year, they unveiled Archwell, which encompasses their non-profit charitable organization, the Archwell Foundation.
Despite their efforts to raise awareness for Archwell, recent revelations in their Netflix documentary series and Harry’s memoir, Spare, have raised concerns about the brand’s visibility.
Paul A. McLaurin, a marketing and consumer research professor at Royal Holloway University of London, expressed his dismay at the apparent loss of focus on the Archwell brand amidst the controversy surrounding the royal couple.
McLaurin emphasized that the essence of the Sussex brand, which was established following the prohibition of using Sussex Royal, seems to have been overshadowed by sub-brands like Archwell Productions and Archwell Audio, as well as the attention surrounding Harry and his memoir.
The expert highlighted the disconnect between the aims of the Archwell Foundation – to inspire, unite communities, and promote compassion – and the recent criticisms directed at the royal family by Harry and Meghan.
McLaurin cautioned that the negative portrayal of the Royals could ultimately harm the Sussex brand, with Archwell being sidelined in the midst of ongoing discussions and media attention.
McLaurin raised concerns about the branding of Harry’s book, Spare, by Penguin Random House, which has garnered significant recognition, while Archwell seems to have faded into the background.
The professor urged Harry and Meghan to refocus their efforts on nurturing the Archwell brand, emphasizing the importance of distancing themselves from the rebel royal image they have inadvertently cultivated.
In conclusion, McLaurin advised the couple to step back from the current controversies and concentrate on rebuilding Archwell’s reputation through initiatives like Invictus and other humanitarian causes.
By shifting their focus back to their original goal of establishing a progressive and impactful brand, Harry and Meghan can potentially regain their footing in the public eye.
However, McLaurin warned that this transformation can only occur if they abandon their confrontational stance towards the royal family.
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