In the realm of royal news and analysis, a significant shift has been observed in the social media landscape, particularly with the notable departure of Prince Harry and Meghan Markle from their roles as working Royals.
The couple strategically unveiled their decision to step back from their royal duties via their now-defunct Sussex Royal Instagram page, which has since been deactivated.
This platform once showcased a curated collection of striking images featuring the couple alongside influential figures like British Vogue’s Edward Enninful and renowned singer Jon Bon Jovi.
Transitioning away from traditional social media channels, Meghan and Harry have redirected their focus towards the Archiwell website as their primary means of engaging with their audience.
The website boasts a sophisticated grey color palette and showcases editorial-style photographs of the couple, presenting a polished and professional image to their followers.
This strategic move has not gone unnoticed, as it has sparked inspiration among other prominent figures within the royal sphere.
One such individual who has embraced this shift is Sarah Ferguson, the Duchess of York and former wife of Prince Andrew.
Famously known as Fergie, she has revamped her Instagram account to mirror the sleek and refined aesthetic of the now-defunct Sussex Royal page.
Leveraging her platform to promote her latest novel, “A Most Intriguing Lady,” Sarah has also shared glimpses of her life, including encounters with personalities like Radio 2’s Ryan Clarke.
Adeline St. John, a digital creator from a reputable PR firm, highlighted Sarah’s adoption of a Regency theme on her Instagram feed, drawing potential inspiration from popular period dramas like “Bridgerton.”
Through carefully curated shots depicting the Duchess engrossed in literature amidst lush gardens or arranging elaborate table settings in opulent ballrooms, Sarah has established a cohesive visual narrative that resonates with her audience.
The expert noted that Sarah’s meticulous attention to detail extends beyond her Instagram feed, encompassing her bio’s link tree, Twitter and Facebook profiles, and promotional material for her literary endeavors—all unified by a harmonious green color scheme.
This deliberate branding strategy underscores Sarah’s commitment to presenting herself as a credible author with a distinct and recognizable brand identity.
Drawing parallels to the strategic approach adopted by Sussex Royal in its heyday, characterized by official photography, charity initiatives, and meticulously planned content, Sarah has demonstrated a keen eye for maintaining a consistent and professional online presence.