The Duke of Sussex’s upcoming memoir, also known as the Megxit Memoir, seems to be causing quite a stir within the Royal Family and among the British public.
According to PR expert Edward Coram James, this latest scandal involving Prince Harry has not created the same level of chaos as previous Royal controversies.
In fact, it appears that Brits are rallying around the monarchy in light of Harry’s attempts to reshape his image.
Edward Coram James, the CEO of GoUp and an expert in crisis management and public relations, expressed his disappointment in Prince Harry’s efforts to improve his public perception.
Despite potential success in book sales and Netflix viewership, Coram James criticized Harry’s image rehabilitation strategy as one of the worst he has ever witnessed.
Following the release of Prince Harry’s memoir, a YouGov survey revealed a significant decline in the Duke’s popularity among the British population.
Only 24% of respondents viewed him positively, while a staggering 68% held a negative opinion.
The survey also indicated that many believe Harry’s motivation for the book was financial gain rather than a genuine desire to share his perspective.
Interestingly, while Prince Harry’s reputation takes a hit, approval ratings for other senior Royals, including King Charles and Prince William, have seen an uptick.
This shift suggests that the Royal Family may not be facing the severe crisis anticipated by some observers.
Coram James highlighted that the revelations from the memoir, while embarrassing, do not compare to past Royal scandals involving Prince Andrew, Princess Diana, and others.
Despite the negative impact on Prince Harry’s public image, the Royal Family’s adherence to the mantra of “never complain, never explain” has garnered support and sympathy from the public.
Coram James commended the Royals for their approach and suggested that Harry could have focused on combating negative press coverage to rebuild his reputation gradually.
In contrast to a more strategic approach, Prince Harry’s public outcries against tabloid media have fueled tensions and damaged his image further.
Coram James emphasized the importance of managing reputational damage effectively, hinting that Harry’s current public standing may take years to repair.
As the Royal Family navigates this latest controversy, it remains to be seen how Prince Harry’s memoir will impact both his personal reputation and the monarchy as a whole.
The ongoing saga underscores the complexities of managing public perception in the face of intense media scrutiny.
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