Duchess Meghan Markle has ventured into the realm of homeware, fashion, and wellness products with her newly launched brand, American Riviera Orchard.
However, unlike the booming success of Joanna Gaines’ Magnolia Market, Markle’s brand debut has been met with widespread criticism and disappointment.
Joanna Gaines, renowned for her cozy farmhouse aesthetic and down-to-earth appeal, couldn’t resist taking a playful dig at the Duchess’ latest endeavor.
During an interview on Live with Kelly and Ryan, Gaines humorously remarked that “American Riviera Orchard” sounded like a menu item lost in translation at a tourist hotspot, highlighting the public’s lukewarm reception to the brand.
The branding choice of “American Riviera Orchard” has raised eyebrows and drawn ridicule on social media platforms, with many questioning its pretentious connotations.
The name conjures images of opulence and extravagance, a stark contrast to Markle’s purported emphasis on everyday living, leaving consumers puzzled about the brand’s identity and offerings.
This isn’t the first time Markle has faced backlash over her branding decisions.
The ill-fated Sussex Royal website was criticized for its high prices and perceived exclusivity, and American Riviera Orchard seems to perpetuate this elitist image, catering more to the affluent than the average consumer.
In contrast, Joanna Gaines has built her empire on relatability, warmth, and affordability.
Magnolia Market thrives on creating a welcoming space for families to gather, emphasizing that true luxury lies in genuine connections rather than flashy names or exorbitant prices.
The disparity between Markle and Gaines is striking.
While Markle appears to strive for an aura of unattainable perfection, Gaines’s success stems from her authenticity and willingness to showcase the real, relatable aspects of home renovation.
As the public speculates on whether American Riviera Orchard can recover from its rocky start, one thing is clear – Joanna Gaines has set a high standard for successful lifestyle brands based on authenticity and relatability.
In the competitive world of homeware and fashion, Markle may find valuable lessons to learn from the Queen of Magnolia.