Meghan Markle has recently revealed her latest project, American Riviera Orchard, a venture that seems to be met with skepticism right from the start.
Despite her past experiences as a working royal, it appears that Meghan is returning to her roots with the launch of an extension of her former lifestyle blog, The Tig.
According to an insider speaking to Page Six Style, the focus of this new endeavor will revolve around home, garden, food, and general lifestyle products.
Sources close to the project have mentioned that Meghan has been diligently working on this for over a year, pouring her passion into every aspect of the brand.
However, some critics have raised eyebrows at Meghan’s apparent enthusiasm for promoting items such as beverageware, questioning the depth of her interests and intentions beyond mere commercial pursuits.
The trademark application for American Riviera Orchard indicates a wide range of offerings, including home goods like jellies, jams, spreads, cutlery, table linens, drinkware, and even cookbooks.
This move seems to align with Meghan’s previous endeavors, as she has long presented herself as a skilled home chef and style aficionado, drawing parallels to her association with a professional chef and her previous work on The Tig.
Notably, the branding of American Riviera Orchard reflects Meghan’s personal touch, with a script-like font reminiscent of her calligraphy skills.
While this aesthetic may resonate with her past endeavors, the lack of substantial information on the brand’s website, apart from the logo and a waitlist sign-up, has left potential customers and observers curious about the brand’s direction and offerings.
In addition to her business launch, reports suggest that Meghan and Prince Harry are also gearing up for a lifestyle and food show on Netflix, aiming to follow in the footsteps of renowned personalities like Martha Stewart.
However, doubts linger regarding Meghan’s originality and authenticity in her pursuits, as critics question her ability to carve out a distinct identity separate from emulating others.
Criticism surrounding American Riviera Orchard has already surfaced, with some highlighting red flags related to the brand’s social media presence.
PR experts have pointed out concerns about the authenticity of the brand’s Instagram following, suggesting potential discrepancies in engagement and user interactions that raise doubts about the brand’s credibility.
As Meghan faces scrutiny over her latest venture, the emergence of imposter accounts mimicking American Riviera Orchard on Instagram adds a layer of irony to the situation.
These spoof accounts, while garnering attention, serve as a reminder of the skepticism surrounding Meghan’s business acumen and the challenges she may encounter in establishing a credible and successful brand.
In the midst of controversy surrounding the royal family and ongoing critiques of Meghan’s initiatives, the reception of American Riviera Orchard remains mixed.
With questions lingering about the brand’s authenticity, mission, and product line, Meghan’s foray into the lifestyle market appears to be met with a blend of curiosity, skepticism, and amusement from observers and critics alike.
What are your thoughts on Meghan Markle’s latest business endeavor?
Are you intrigued by American Riviera Orchard, or do you share the doubts and reservations expressed by critics?
Feel free to share your opinions in the comments section below.
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