The Sussexes have set their sights on expanding their brand by incorporating their children, Archie and Lilibet, into their upcoming international travels, despite cautionary advice from experts about unofficial royal-style excursions.
Following a successful tour to Nigeria, the couple chose to commemorate their sixth anniversary in California sans other royal family members, hinting at a shift towards more independent travel endeavors.
In light of concerns raised by royal specialists regarding the nature of their travels, the Sussexes seem undeterred and are contemplating further global excursions.
Meghan’s strategic acumen appears to be driving this decision, as she envisions leveraging the positive press generated by portraying the Sussexes as a modern, jet-setting royal family to enhance their brand image.
Since stepping back from their official royal roles in 2020 while retaining their titles, the Duke and Duchess have been exploring new avenues to maintain relevance and visibility.
Building on the momentum of their recent Africa tour, the Duke alluded to future travel plans during an interview with People, indicating a continued commitment to showcasing their unique approach to royal engagements.
While Archie made a notable appearance during the royal visit to South Africa in 2019, Lilibet has been shielded from the public eye more consistently.
Renowned royal commentator Tom Quinn emphasized the couple’s pride in their children, suggesting that as the young royals grow older, they are likely to accompany their parents on select tours, aligning with Meghan’s vision for their evolving brand strategy.
Meghan’s recent foray into the world of lifestyle branding with American Riviera Orchard underscores her understanding of the potential impact of showcasing their adorable children during high-profile trips.
The allure of presenting a picture-perfect royal family on the move is not lost on her, as she navigates the complexities of transitioning from traditional royal duties to entrepreneurial pursuits with Prince Harry.
In an interview with the Mirror, Tom Quinn highlighted the Sussexes’ determination to carve out a distinctive niche in the public eye, positioning themselves as aspirational figures in the realm of business and philanthropy.
The juxtaposition of the Sussexes’ dynamic approach to royal engagements against the backdrop of a shifting royal landscape has sparked both admiration and apprehension within royal circles.
Amid reports of unease within the Wales camp regarding the Sussexes’ tour activities, concerns have surfaced about the competitive dynamics within the royal family.