In a surprising turn of events, the Prince and Princess of Wales have revamped their approach to sharing family moments, particularly in light of recent criticisms.

The royal couple, known for their openness, has shifted gears, opting for a more discreet method of releasing photos through their social media channels instead of traditional media outlets.

This change comes after they faced backlash over a Mother’s Day photo shared earlier this year.

Previously, Kate and William would share significant images with the press ahead of notable occasions, like birthdays.

They even revealed snapshots of their children’s celebrations the night before the big day.

However, the recent criticism seems to have prompted a reevaluation of this practice.

Now, they appear to be keeping things under wraps, much to the curiosity of royal watchers.

Just last week, they marked Prince George’s 11th birthday by unveiling a new photograph of him, continuing the trend of sharing personal milestones.

Yet, this time, the image was quietly posted on their social media accounts, avoiding the media frenzy that typically accompanies royal announcements.

This shift raises questions about the couple’s strategy and the implications for how royal news is disseminated.

Richard Eden from the Daily Mail weighed in on this new approach, noting that the palace used to provide images to newspapers and media organizations well in advance of major events.

In the past, these images would be made available at a designated time, usually around 11 PM the night before a significant occasion.

This allowed for a coordinated release that many outlets relied upon.