In an exciting turn of events, Meghan Markle is stepping back into the spotlight with the launch of her lifestyle brand, American Riviera Orchard.
This venture has caught the attention of royal watchers and lifestyle enthusiasts alike, sparking discussions about its potential impact on the wellness market.
With a sleek promotional video and a dedicated Instagram page, Meghan has teased her new project for nearly eight months, leaving fans eager for more details.
Royal expert Tina Brown has weighed in on this latest endeavor, suggesting that Meghan is looking to emulate the success of Gwyneth Paltrow’s wellness empire, Goop.
According to Brown, Meghan has done her homework, studying Goop’s unique approach to the wellness industry during her earlier career stages.
This research could provide a solid foundation as she develops her own brand, which is expected to emphasize luxury and sophistication.
Trademark applications for American Riviera Orchard hint at an array of high-end products, including gourmet jams, upscale homeware, and wellness-oriented items.
This marks a significant return for Meghan, who previously ran a successful lifestyle blog called The Tig, covering diverse topics from travel to self-care.
However, The Tig was shuttered in 2017 when her relationship with Prince Harry became public, leading to a hiatus from the lifestyle scene.
Drawing parallels between The Tig and Goop, Brown highlights the contrasting tones of the two platforms.
While Goop is known for its bold marketing strategies and audacious product offerings—like the infamous “This Smells Like My vag|na” candle—The Tig maintained a more earnest and tasteful approach.
Meghan’s challenge now lies in balancing her refined aesthetic with the accessibility that endeared her to followers in the past.
Insiders suggest that American Riviera Orchard may lean towards a curated selection of products that reflect Meghan’s sophisticated tastes.
Her past experiences and interests will undoubtedly shape this new brand, which aims to capture the essence of inclusive luxury.
Close friend Omid Scobie has indicated that Meghan wants her offerings to be accessible while still maintaining a sense of elegance.
Food and drink are rumored to be central themes of the new brand.
Earlier this year, Meghan delighted friends and celebrities alike—including Kris Jenner and Mindy Kaling—with PR packages featuring custom dog treats and jars of homemade jam.
These thoughtful gifts not only showcased her culinary skills but also built anticipation for what American Riviera Orchard might offer.
There’s also speculation about a potential cooking show on Netflix that could coincide with the brand’s launch.
If true, this would allow Meghan to share her passion for cooking and entertaining while promoting wellness and balanced living.
Such a move would strategically leverage her high profile and knack for relatable content, appealing to a broad audience.
To further enhance her brand, Meghan has trademarked several hosting-related products under American Riviera Orchard, including drinkware and serving essentials.
This aligns perfectly with her love for elegant gatherings and attention to detail.
Fans who remember her hosting style from The Tig will likely appreciate this personal touch woven into her new venture.
As Meghan prepares to re-enter the lifestyle space, there’s palpable excitement about how she will navigate the luxury market.
Her journey from The Tig to American Riviera Orchard reflects a natural evolution, and many are curious to see how she balances upscale offerings with her down-to-earth charm.
While it’s uncertain if American Riviera Orchard will achieve Goop-like success, it’s clear that Meghan is poised to make a significant impact.
Her commitment to wellness and elegance positions her well in a competitive market, and her loyal followers are eager to see what she brings to the table.
As we anticipate the unveiling of American Riviera Orchard, one thing remains certain: Meghan Markle is ready to carve out her niche in the lifestyle realm.
With her unique perspective and dedication to thoughtful living, she just might surprise us all.
What are your thoughts on Meghan’s new venture?
The conversation is open, so feel free to share your opinions!