Meghan Markle, not content with just emulating Martha Stewart, is now setting her sights on Gwyneth Paltrow’s beauty empire.
The Duchess of Sussex has revealed plans to introduce cosmetics and beauty items as part of the diverse range of products under her lifestyle brand, American Riviera Orchard.
This revelation comes from an exclusive extension of a trademark application obtained by DailyMail.com.
The trademark document unveils a comprehensive array of offerings, including household items, stationery, cookware, gardening tools, beverages, food items, and condiments.
In a bold move, Meghan is now venturing into marketing fragrance sachets, lavender sachets, skincare products, bath essentials, hair care items, body creams, cosmetics, and more.
The expansion also encompasses scented oils, air fresheners, fragrances, grooming products for pets, and much more, ensuring a broad spectrum of products bearing the Markle brand.
Despite maintaining a veil of secrecy around her business endeavors, Meghan hinted at her plans through enigmatic Instagram posts last week, unveiling the brand name and logo.
The ambitious scope of the lifestyle brand is evident in the trademark application, which covers aspects of interior and exterior design, culinary products, lifestyle goods, and now, beauty essentials.
Recent revelations from a source on Blind Item suggest that Meghan is collaborating with an Asian company, purportedly based in China, to import products for sale on Instagram.
The source hints at Meghan seeking substantial financial support for her new venture, engaging with potential investors from the Asian country.
However, concerns arise regarding the implications of such partnerships, especially if the country in question is linked to online attacks on the royal family.
Speculations suggest that if the Asian nation becomes a major backer of American Riviera Orchard, there could be geopolitical repercussions, potentially leading to the revocation of titles from the Duke and Duchess of Sussex.
The alleged intentions of the country to destabilize Western nations raise alarms about the implications of the Harkles’ association with such entities.
Critics warn that if Meghan resorts to rebranding generic Chinese merchandise with her logo, she may struggle to attract the celebrity following she desires.
Instead, suggestions point towards a strategy involving retail giants like Walmart, Target, and QVC for distributing Chinese-made products.
Platforms like Alibaba offer avenues for bulk orders of customizable items, allowing for branding opportunities on various merchandise.
Entrepreneurs and home goods businesses often utilize Chinese factories through intermediaries to create bespoke products.
This approach streamlines the process of merchandising and customization, catering to a wide range of consumer preferences.
As Meghan navigates the expansion of American Riviera Orchard into the beauty market, strategic alliances and branding decisions will play a crucial role in shaping the brand’s trajectory in the competitive landscape.