In a recent development in the world of lifestyle branding, Meghan Markle has introduced her new venture, American Riviera Orchard.

However, the reception to this unveiling has been far from positive, likened to a disappointing meal at a picnic.

Even Joanna Gaines, a prominent figure in the field of lifestyle branding, couldn’t resist throwing some subtle criticism towards what seems to be a branding catastrophe.

The name “American Riviera Orchard” has been widely criticized for its lack of connection to reality.

It has been compared to something one might encounter on a poorly translated menu in a touristy location.

Meghan’s choice of this name, supposedly inspired by the scenic beauty of her Santa Barbara residence, comes across as both overly elaborate and devoid of any meaningful essence to the average person.

Meghan’s attempt to showcase her vision through Instagram, featuring herself parading in extravagant ballgowns around her multi-million-dollar mansion, has raised eyebrows.

The brand’s bio, proudly stating “By Meghan, the Duchess of Sussex and Established 2024,” exudes an air of unearned grandeur.

The website, adorned with a logo that exclaims royalty, has left many bewildered about the true nature of American Riviera Orchard – is it a hotel, a wine label, or perhaps just a blog?

The ambiguity surrounding the brand’s identity has only added to the confusion.

Critics, including the Raw News Network, have not held back in their critique of Meghan’s branding missteps.

They have pointed out the unwieldy and uninspiring nature of the name, labeling it as pretentious and perplexing.

The promotional video, showcasing Meghan in opulent attire within her estate, has drawn unfavorable comparisons to failed ventures by other celebrities, such as Blake Lively’s Preserve.

Social media users have expressed their bewilderment and annoyance at what they perceive as Meghan’s attempt to leverage her royal title for commercial purposes.

The choice to designate a small portion of California as the American Riviera has been deemed as an act of American-centric arrogance, disregarding the existence of other Rivieras across the U.S. and Mexico.

This move highlights Meghan’s detachment from the broader audience she aims to reach, reinforcing her image as the out-of-touch Duchess of Sussex.

Joanna Gaines’ critique of American Riviera Orchard encapsulates the general sentiment of confusion and disapproval surrounding Meghan’s latest branding endeavor.

The name itself offers little insight into the brand’s identity, aside from signaling Meghan’s insistence on clinging to her royal status for marketing purposes.

This branding debacle serves as a stark reminder of Meghan’s struggle to resonate with her target audience, showcasing a disconnect that undermines her proclaimed mission to connect with the masses.