Dior, the renowned fashion brand, is facing criticism and backlash following rumors of a potential collaboration with Meghan Markle.
At the recent Dior Fashion Week, singer Demi Lovato expressed her disapproval of the potential partnership, capturing the attention of the media.
Lovato’s comments were scathing, suggesting that Meghan would be better suited for counterfeit Dior and even proposed a photoshoot in a downtown New York alley.
Lovato went on to criticize Meghan, questioning her alignment with the Dior brand.
She argued that Dior should associate itself with individuals like Johnny Depp, known for their hero-like personas, rather than Meghan, whom she referred to as a grifter and hairball.
Lovato further questioned Meghan’s appeal, strength, and success, asserting that she would forever be remembered for causing emotional distress to a beloved monarch during her final months, which were dedicated to duty and service.
Describing Meghan as a prominent Beverly Hills socialite, Lovato drew comparisons to former President Donald Trump, who used to pretend to be his publicist in the early days of his career.
Lovato suggested that Meghan believes she can compete with the likes of Rihanna, but lacks the necessary brand power to persuade consumers to buy into her offerings.
She advised Meghan to step away from the limelight for a few years before attempting to relaunch her brand, cautioning that her current image is toxic and could lead to a boycott.
As an advertising professional, Lovato emphasized the importance of brand perception and market share, particularly during a recession when advertising sales have plummeted.
She argued that Dior, a brand known for its sophistication and polish, should carefully consider how Meghan’s wrinkled image aligns with their desired image.
Lovato even humorously suggested that Dior might be seeking someone to wear clothes with price tags still attached, implying that Meghan’s style is not in line with the brand’s aesthetic.
Lovato’s comments were not isolated, as numerous individuals took to beauty and Dior’s social media platforms to express their concerns about a potential collaboration with Meghan.
Many warned Dior against making such a deal, citing the brand’s reputation and urging them not to make a foolish move.
However, some pointed out that Dior had previously dressed Meghan’s husband, Prince Harry, for a coronation, raising doubts about whether there might be some truth to the rumors.
Despite the differing opinions, it is clear that a partnership with Meghan would be a risky move for Dior.