Ever since Meghan and Harry’s controversial departure from the royal family in 2020, their attempts to secure fame and fortune have been met with failure.
Their credibility took a major hit after their disastrous Oprah Winfrey interview, where they were accused of spreading lies.
Despite initially appearing to have a bright future in America, with lucrative deals from Spotify, Netflix, and Penguin Random House, the couple’s reputation has plummeted.
PR expert Edward Corum James described their decision to adopt a “Captain Chaos” brand persona as puzzling, stating that it has diminished their standing from Hollywood and actual royalty to mere tabloid fodder.
According to Corum James, the Sussex brand has lost its value due to their destructive approach to fame-seeking.
He expressed surprise that the couple, as senior British royals, didn’t utilize the plethora of PR strategies available to them.
Instead, they chose to generate scandal-related headlines, reminiscent of C-list ex-reality TV contestants desperate to remain in the public eye.
This strategy is seen as a significant downgrade in their status, as they have veered away from establishing themselves as serious filmmakers who could rub shoulders with kings, A-list actors, and presidents.
The root of this branding debacle lies with Meghan, who, despite marrying into royalty, lacks the qualities of an A-lister.
Her previous career in Hollywood was far from successful, despite her attempts to convince Harry otherwise.
Meghan’s desperation for fame and attention is evident in her constant pursuit of paparazzi, even going so far as to tip them off about her whereabouts.
This behavior continues to this day, as evidenced by the numerous parking lot photos.
It is clear that Meghan’s thirst for fame remains unquenched, a characteristic that has tarnished her reputation.
Corum James argues that the Sussexes’ response to their grievances has been ill-advised, as they have chosen a negative and confrontational approach.
Despite the validity of some of their claims against the British press and their respective families, their strategy is not sustainable in the long run.
Instead of focusing on their creative abilities or positive contributions, they rely solely on complaints about the royal family and the media.
This approach has alienated many, as people tire of the constant negativity.
While acknowledging the legitimacy of some of Harry’s trauma related to the paparazzi, it is clear that Meghan exacerbates his anxieties rather than alleviating them.
Meghan’s inability to endear herself to the public is evident, as she repeatedly disregards cultural traditions and reacts insensitively to criticism.
Corum James believes that if the couple had followed the example set by Prince William and Princess Catherine, they could have established a much more favorable PR persona.
Instead, their choice to embrace chaos has only served to undermine Meghan’s respect for British culture and further incite tensions.
The lack of creativity and talent from the Sussexes is also a significant factor in their decline.
Their initial appeal was rooted in their insider knowledge of the royal family, but even that has now lost its allure.
Their reliance on complaints about the press and the royal family is not a sustainable long-term strategy.
Corum James acknowledges that the couple may have valid grievances, but their response has been misguided.
He suggests that sometimes, breaking up a brand and starting anew is the only way to salvage a negative image.
In this case, the brand is their marriage, which has faced immense scrutiny and challenges.
Despite the polarizing opinions surrounding Meghan and Harry, it is important to remember that they are human beings who have endured a tumultuous year.
They have been subjected to relentless attacks from all sides, a situation that would be difficult for anyone to handle.
The fact that their marriage has survived thus far is a testament to its strength.
However, it is difficult to ignore the mounting reports of their separation and the strain on their relationship.
Meghan’s narcissistic tendencies and lack of empathy make it unlikely that their brand will endure much longer.
In conclusion, Harkle’s brand is in ruins, with experts criticizing Meghan and Harry for their hypocrisy and misguided strategies.
Their attempts to secure fame and fortune have backfired, resulting in a loss of credibility and respect.
The couple’s decision to adopt a chaotic brand persona has only further damaged their reputation, reducing them from Hollywood and actual royalty to mere tabloid fodder.
While acknowledging the validity of some of their grievances, their negative and confrontational approach is unsustainable in the long run.
It remains to be seen whether their marriage can weather the storm, but the signs of strain are undeniable.