Meghan Markle is actively seeking a capable leader to guide her newly introduced lifestyle brand towards success.

A close associate of Meghan revealed to the Daily Mail that she is currently in the process of interviewing candidates for the CEO position.

Despite having only a presence on Instagram and a teaser video released so far, American Riviera Orchard is anticipated to branch out into home goods, beauty, and skincare products.

Critics have been quick to point out Meghan’s apparent lack of effort in spearheading this new venture, as she failed to secure a senior executive prior to the brand’s official announcement.

The reluctance of experienced candidates to step into the chief executive role stems from concerns about Meghan’s work ethic and management style.

Reports suggest that Meghan has faced challenges retaining staff within her and Prince Harry’s team.

Recent rumors circulating among insiders suggest that Meghan Markle is eyeing Jessica Alba for the position of chief creative officer at American Riviera Orchard.

Alba, who recently announced her resignation as the chief creative officer of The Honest Company, expressed gratitude towards her loyal customers and reflected on her journey with the company she founded over a decade ago.

In her Instagram post, Alba shared her decision to step down from her leadership role while maintaining her involvement as a strategic advisor and board member.

She acknowledged the difficulty of her choice and thanked customers for their unwavering support, emphasizing their role in the company’s success.

Alba affirmed that Carla Vernon, the CEO of The Honest Company, remains at the helm of the executive team.

Contrary to speculations, sources close to Jessica Alba clarified that her departure from The Honest Company was not influenced by any potential collaboration with Meghan Markle.

Alba reportedly declined an offer from Meghan, citing concerns about the viability of American Riviera Orchard and its resemblance to existing celebrity brands like Goop, Martha Stewart, and Highgrove.

Critics have pointed out the lack of originality in Meghan’s brand concept, with many questioning the relevance of the name “American Riviera Orchard” to the proposed product lines.

Observers noted that Meghan’s branding choices have historically lacked coherence, as seen in her previous project, The Tig, named after a wine without clear explanation initially.

The unveiling of American Riviera Orchard through an Instagram video failed to provide substantial insights into the brand’s identity, leaving viewers puzzled by the vague imagery presented.

Meghan’s attempt at showcasing the brand’s essence through staged scenes featuring her amidst various settings received mixed reactions, further fueling skepticism about the brand’s potential success.

As discussions surrounding Meghan’s latest business endeavor intensify, doubts persist regarding the brand’s originality and market appeal.

Jessica Alba’s decision to distance herself from a potential collaboration with Meghan underscores the uncertainties surrounding American Riviera Orchard’s future trajectory.

Amidst the ongoing speculation, Meghan faces mounting pressure to redefine her brand’s narrative and distinguish it from existing industry players.