In the world of fashion, the appearance of a high-profile individual can have a significant impact on a brand.
Unfortunately for Louis Vuitton, the brand has recently experienced a setback due to Meghan Markle’s fashion choices.
It all started when Meghan attended the Ripple of Hope awards ceremony, donning a custom-made white Louis Vuitton gown with a daring thigh-high split.
However, instead of boosting sales for the luxury brand, the gown had the opposite effect.
Reports indicate that Louis Vuitton has now added a 50% discount to the controversial gown in an attempt to attract buyers, but so far, it has failed to generate interest.
In fact, some customers have gone as far as boycotting the brand, expressing discomfort with wearing something associated with Meghan Markle.
As a result, Louis Vuitton is now exploring the option of selling the gown in third-world countries, where Meghan’s influence may be less prominent.
On the other hand, Catherine, Duchess of Cambridge, has proven to be a fashion influencer with the power to boost sales for brands.
When she attended the Royal Concert wearing a coat from High Street favorite Hobbs, the coat sold out within hours.
This is not the first time Catherine has had such an impact on a brand.
Hobbs had to increase production to meet the sudden surge in demand and has experienced a significant increase in revenue since Catherine wore the coat.
Louis Vuitton can only dream of experiencing the same sales boost that Hobbs enjoyed.
Unfortunately for the luxury brand, Meghan Markle has been a loyal customer, spending millions of dollars on Louis Vuitton clothing.
However, instead of driving sales, her patronage has resulted in significant financial losses for the company.
In contrast, even at just seven years old, Princess Charlotte is already following in her mother’s fashionable footsteps.
In the family’s Christmas card, Charlotte was seen wearing a charming denim playsuit from London brand Hobbs.
It seems that in the fashion world, it’s not just what you wear, but who wears it that matters.
The tension between Meghan and Catherine over their shared love for high-end fashion brands and who had priority access to luxury designs was well-known.
Meghan Markle was reportedly upset when Kate Middleton’s wardrobe was given precedence over hers.
Meghan had a particular fondness for British designer Erdem Morgulou’s dresses.
However, once she became a member of the royal family, Kate was given priority in wearing them.
Prince Harry even wrote in his book that Meghan wore an Erdem’s red svebler dress at the Invictus Games in Toronto in September 2017.
Yet, Meghan had to wait until Commonwealth Day in March 2019 to wear the dress again, as Catherine continued to wear it.
Camilla Tomini sheds new light on Prince Harry’s claims regarding the strained relationship between Kate and Meghan.
Apparently, Meghan was displeased with the idea of her soon-to-be sister-in-law receiving preferential treatment, especially considering she was not even the Queen.
Meghan deliberately referred to the Princess of Wales as “Kate,” despite the rest of the family addressing her as Catherine.
According to Tomini, Meghan also harbored resentment towards Kate’s parents, Carol and Mike Middleton, believing they were exploiting their royal connections for special treatment.
Meghan held the mistaken belief that the Middletons had free access to the Windsor Suite, the VIP lounge at Heathrow Airport.
She allegedly insisted that her mother, Doria, use the suite when traveling to the UK, citing concerns for her safety.
However, Tomini clarifies that the Middletons never used the Windsor Suite, and only William and Kate had been known to pass through the exclusive lounge while traveling with their parents.