Megan Markle is back in the headlines, but this time it’s not for her royal connections or personal life.
Instead, the focus is on her lifestyle brand, American Riviera Orchard, which is currently navigating some serious branding hurdles.
Despite her fame and substantial resources, Megan’s latest entrepreneurial venture is struggling to find its footing, prompting her team to act swiftly.
The launch of American Riviera Orchard was met with high hopes, but it soon became apparent that Megan’s expectations for immediate success were overly optimistic.
The legal team, led by the esteemed attorney Marjorie Whitter Norman, faced a significant setback when their application for trademark protection was rejected.
The reason?
The name was deemed too geographically descriptive, which is a tough pill to swallow for anyone trying to build a unique brand.
This situation serves as a stark reminder that even Hollywood’s elite aren’t immune to the challenges of brand building.
As Megan scrambles to rectify the trademark issues, one can’t help but wonder if she could take a page from Brooklyn Beckham’s playbook.
Despite being dubbed the “failure to launch” among his famous family, Brooklyn has made notable strides in the business world that overshadow Megan’s current predicament.
Earlier this year, Brooklyn announced an exciting food venture set to hit Whole Foods shelves by September.
This initiative is driven by genuine passion and commitment, traits that are often hard to find among celebrity entrepreneurs.
His approach stands out, particularly in a landscape littered with flashy endorsements and superficial efforts.
Brooklyn’s journey hasn’t been without its challenges.
He started his business using his own funds, faced difficulties in securing a distributor, and had to navigate the complexities of launching a brand from scratch before attracting investor interest.
Throughout these trials, he maintained a level of composure that is refreshing in today’s celebrity culture, choosing to focus on solutions rather than playing the blame game.
In contrast, Megan’s public persona frequently revolves around attention-grabbing tactics aimed at elevating her brand, which can detract from the hard work required for genuine success.
While Brooklyn has opted for a quieter, more grounded approach, Megan’s strategy often leans towards sensationalism, which raises questions about her long-term viability in the business realm.
The difference between Brooklyn and Megan couldn’t be clearer.
While Brooklyn has embraced a humble yet determined path to entrepreneurship, Megan seems caught in a cycle of missteps and media spectacle.
Brooklyn’s measured approach, coupled with his dedication to his craft, highlights a level of sincerity that is often missing from Megan’s endeavors.
As Brooklyn steadily carves out a niche in the competitive food industry, Megan continues to grapple with foundational branding issues that threaten her aspirations.
This disparity serves as a poignant reminder that fame does not automatically translate into business acumen.