The Duke and Duchess of Sussex, Meghan and Harry, have been reportedly turned down by sportswear giant Adidas, despite receiving the CEO’s phone number through David Beckham.
Speculations arise that the royal couple might be looking to emulate the success of the Beckhams by venturing into brand deals in the realms of fragrance and makeup.
An expert suggests that Meghan and Harry could be contemplating creating a brand that resonates with consumers, akin to the Beckham brand.
With recent news of Spotify parting ways with the Sussexes and uncertainties surrounding the renewal of their Netflix partnership, Meghan and Harry are exploring new avenues to sustain their financial independence post their royal exit.
Culture and brand expert Nick Ede predicts that the couple might delve into the world of branding, particularly leveraging Meghan’s affinity for creating a lifestyle brand that captivates audiences.
Ede further elaborates that Meghan, in particular, is poised to reap significant financial rewards through potential collaborations with prominent companies.
Drawing parallels to David Beckham’s success with brands like Adidas and Hague Club, the expert reveals that the Sussexes have already reached out to Adidas, albeit without a response yet.
The couple seems inclined towards replicating the business models that have proven successful for the Beckhams, be it through apparel, eyewear, or fragrances.
The prospect of launching products in categories such as eyewear, fragrance, hair care, and makeup holds promise for Meghan and Harry.
Ede highlights the commercial success Victoria Beckham has achieved with her beauty range, hinting that Meghan might be eyeing a similar trajectory to engage a broad demographic.
The expert underscores the potential of beauty and fragrance lines in generating substantial revenue, a path Meghan seems keen on exploring.
While the Sussexes were once on friendly terms with the Beckhams, reports suggest a growing distance between the two couples, fueled by alleged disagreements between Meghan and Victoria.
Beyond the Beckhams, other celebrities are purportedly stepping back from associations with Meghan and Harry due to perceived overpromising and underdelivering, casting doubts on their market appeal and reliability.
In a recent setback, streaming platform Spotify announced the discontinuation of Meghan’s podcast, adding to the challenges the couple faces in securing sustainable partnerships.
Criticism from industry figures like Jeremy Zimmer, who questioned Meghan’s talent in the audio realm, further underscores the hurdles the Sussexes encounter in maintaining successful ventures outside the royal sphere.
The couple’s reputation for drama and unmet expectations appears to be deterring potential collaborators, exemplified by brands like Dior distancing themselves from the duo.
As Meghan and Harry navigate the complexities of forging new partnerships and establishing their brand presence, they face mounting scrutiny and skepticism from both industry insiders and the public.
The road ahead seems fraught with challenges, yet the couple’s resilience and determination to carve a distinct path in the commercial landscape remain evident amidst the evolving dynamics of their post-royal life.