Meghan Markle and Prince Harry have faced a devastating blow as their foundation, Archule, reported a loss of £8.6 million in donations this year.
The couple, who have been on a crusade against the royal family, now find themselves in a precarious position, both financially and in terms of their reputation.
Since stepping down from their official roles within the monarchy, the Duke and Duchess of Sussex have been estranged from senior royals.
They have attempted to establish themselves as prominent figures in Hollywood, securing deals with major platforms like Netflix and Spotify.
However, their success in this new venture has been met with mixed results.
In addition to their entertainment endeavors, Meghan and Harry have also launched Archule to pursue their charitable goals.
Unfortunately, the foundation has experienced a significant decline in donations, with a loss of £8.6 million over the past year.
This setback has further threatened their plans to establish their brand in the United States.
To add insult to injury, the royal couple has recently been included in the Hollywood Reporter’s “Biggest Losers of 2023” list.
The publication justified this decision by referencing the couple’s controversial Netflix documentary, “Whiny Biography,” and their lackluster podcast.
It seems that their attempts to cash in on their celebrity status have not been well received.
Brand expert Nick Ada, who previously worked with Meghan in London, expressed concern for the couple’s current situation.
He believes that they have lost their way and are now in a dangerous spot.
Ada stated, “After Megxit, they secured lucrative deals with Netflix and Spotify, but it feels like they’ve lost sight of their true identity and purpose.”
The multiple dramas surrounding Meghan and Harry, including their explosive claims about senior members of the royal family, have left them feeling isolated.
Ada suggests that this isolation may be a result of their lack of trust in others, but he also believes that many individuals and brands do not want to be associated with them due to the potential tarnishing of their own reputations.
The couple’s actions have created a difficult situation where trust has been lost.
Trust is crucial for any brand, charity, or individual, and it seems that Meghan and Harry now face an uphill battle to regain it.
Their once-promising journey to establish themselves across the pond has hit a roadblock, leaving them in dangerous territory.
As they navigate these challenges, it remains to be seen how Meghan Markle and Prince Harry will redefine their purpose and rebuild their brand.