Meghan Markle, the Duchess of Sussex, is currently under fire for her recent attempt to promote her new brand, American Riviera Orchard, through a unique PR strategy involving homemade strawberry jam.
The controversy arose when royal commentator and expert Charlotte Griffiths shared her observations and allegations in an interview with the Mail on Sunday.
According to Griffiths, Meghan Markle is known for strategically choosing her friendships and has a reputation for cutting off individuals once they are no longer useful to her.
In a recent segment on the Daily Mail’s Palace Confidential, Griffiths humorously suggested that Meghan may have struggled to find enough friends to distribute the 50 jars of jam she sent out as part of her promotional campaign.
The recipients of Meghan’s jam included friends and influencers such as Delphine of Blackear and fashion designer Tracy Robbins, who shared images of the product on Instagram.
The promotional push aimed to showcase the Duchess’ rustic strawberry and lemon jam, sparking mixed reactions and jokes among critics and commentators.
Griffiths playfully mocked Meghan’s social circle, questioning how the Duchess managed to find 50 people to send the jam to, given her alleged history of quickly discarding relationships once they serve their purpose.
She drew parallels between Meghan’s selective friendships and her guest list at the royal wedding, suggesting that the Duchess has a tendency to prioritize convenience over genuine connections.
Adding to the drama, Small Batch Jam Co, the company from which Meghan reportedly purchased the jams, weighed in on the situation.
Responding to a fan’s inquiry on Instagram about supplying the jam to Meghan, the company denied any involvement, stating that they have a strict policy against collaborating with royals and criticizing the quality of the labeling on Meghan’s jars.
The public reaction to Meghan’s jam scandal reflects a broader skepticism towards her intentions and relationships, with many questioning the authenticity of her promotional efforts.
The incident serves as a reminder of the scrutiny and criticism that public figures like Meghan Markle face in their attempts to navigate personal branding and public image.
In conclusion, the controversy surrounding Meghan’s jam promotion highlights the complexities of celebrity endorsements and the challenges of maintaining authenticity in a world driven by social media influence.
As the debate continues to unfold, it remains to be seen how Meghan will address the backlash and whether this incident will impact her future brand initiatives.