Meghan Markle is facing an uphill battle to rebuild her image outside of the royal family due to a series of missteps, according to PR strategist Edward Coram James.
The Duchess of Sussex made headlines when she leveled accusations against the royal family, criticizing their treatment of her and Prince Harry.
She voiced her frustrations in the controversial Oprah Winfrey interview and reiterated her criticism in the Netflix documentary “Harry and Meghan.”
However, Coram James argues that this strategy has backfired, leaving Meghan with a significant PR challenge.
One of the key issues, as highlighted by Coram James in an interview with Express, is Meghan’s tendency to snub and insult the royal family while still accepting and promoting her royal titles.
This behavior, according to Coram James, gives the impression that she wants to have it both ways.
He explains that being a member of the royal family comes with certain expectations and responsibilities, including hard work and maintaining a stiff upper lip.
In return, royals receive titles, palaces, respect, clout, and esteem.
By criticizing the institution while still benefiting from its perks, Meghan appears self-serving and contradictory.
Coram James suggests that Meghan failed to grasp what the public expected from her as a royal, leading to a negative perception among supporters.
This has been reflected in the drop in support for both Meghan and Harry since the release of their documentary.
The situation was further exacerbated by the announcement of Harry’s memoir, which dealt another blow to their ratings.
The CEO of GoUp, a reputation management firm, believes that Meghan’s decision not to attend the coronation on May 6 will only worsen public opinion.
While some may argue that there are those who never wanted her to attend, the perception of a snub will likely fuel more dislike towards her.
Coram James acknowledges that this was not the strategy he would have recommended for Meghan.
Buckingham Palace confirmed earlier this month that Meghan will not be present at the coronation, while Harry will be reuniting with the royal family at Westminster Abbey.
The decision has sparked speculation about ongoing tensions between the couple and the royal family.
However, some royal commentators suggest that the choice was influenced by their son Archie turning four on the same day as the ceremony.
It is believed that Harry intends to keep his visit to the UK brief to spend a few hours with his son on his birthday.
Royal author Omid Scobie supports this perspective, stating that Archie’s birthday played a significant role in the couple’s decision.
He expects Harry’s trip to be a short one, with his attendance limited to the coronation ceremony at Westminster Abbey.
In conclusion, Meghan Markle finds herself facing a challenging PR situation as her initial blunders and criticisms of the royal family have backfired.
Her actions have led to a drop in support and a negative perception among the public.
Moreover, her decision not to attend the upcoming coronation has only fueled further criticism.
As Meghan strives to rebuild her image away from the royal family, she must navigate these challenges and find a way to resonate with the public.