Meghan Markle, the Duchess of Sussex, is reportedly planning to relaunch her blog, the TIG, in an effort to regain control over her public image.
The former actress previously ran the blog for two years while working on the cable drama Suits, but shut it down when her relationship with Prince Harry became more serious.
Although members of the royal family are prohibited from running commercial enterprises like the TIG, Meghan intends to revive the brand with a focus on food, travel, fashion, the arts, design, conscious living, and wellness.
New details filed with the U.S.
Trademark and Patent Office reveal her plans for the relaunch.
Experts believe that bringing back the TIG could help Meghan regain control of her public image.
Jordan James, founder of Unlocked PR, who has worked with numerous brands including Britney Spears, suggests that Meghan engage directly with fans through social media channels like Twitter and Instagram.
By doing so, she can show appreciation for their loyalty and gauge their interest in the relaunch.
James further advises Meghan to prioritize creating quality content rather than focusing on promotion.
This approach would attract readership without making them feel like they are being sold something.
It is believed that this strategy will help prevent any potential backlash against Meghan and Prince Harry, who have been accused of courting the media and selling their story.
The decision to relaunch the TIG comes after Meghan expressed her frustration with the traditional way the royal family shares images and information with the press.
In an interview with The Cut, she revealed her dissatisfaction with the Royal Rota system, stating that photos of their child must first be given to them before they can be released to the public.
Meghan and Prince Harry have also blamed the British media for their decision to step back as senior members of the royal family.
They hoped that by no longer taking taxpayer money, the press would lose interest in covering their lives.
In the Netflix documentary Harry and Meghan, Meghan emphasized the importance of telling her own story.
According to James, TIG 2.0 will provide the Duchess with an opportunity to reclaim control of her image and potentially thrive once again.
However, he advises that every action should be carefully considered to ensure that the blog receives positive attention.
As Meghan prepares for the relaunch, it remains to be seen how the public will respond.
The Duchess has been vocal about her struggles with the press and media, and this latest move could be a significant step towards taking control of her own narrative.
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