Meghan Markle’s recent appearance in an advertisement for the Californian-based coffee brand, Clever Blends, has left many wondering about the motive behind her endorsement.
It turns out that Meghan is actually a stakeholder in the brand, which has now expanded its reach by stocking products at Target stores across the United States.
The company’s Mega Lattes, priced at $14.21 (approximately $17.99), and available in flavors like Chai and Matcha, are now on the shelves of the popular retail chain.
This move is expected to significantly boost Clever Blends’ sales.
However, it would be naive to assume that Meghan’s involvement alone is solely responsible for the anticipated increase in sales.
Advertisers are well aware that consumers are discerning and not easily influenced.
Meghan’s appearance in the ad is merely another attempt to convince people of her ability to impact product sales.
Clever Blends made its debut in 2016 with the opening of a pop-up adaptogenic coffee bar.
Meghan, who first tried the coffee at a pop-up shop in 2017, recently participated in a promotional ad for the brand.
Expressing her support for the brand’s founder, Hannah, Meghan stated that she invested in Clever Blends because of the passionate female entrepreneur’s commitment to sourcing ethical ingredients and creating a product that aligns with her holistic approach to wellness.
A video featuring Meghan was shared on the company’s Instagram account a few weeks ago, where she could be seen working with the online crew and assisting in packing orders.
While Clever Blends’ Mega Lattes are priced at almost $18 at Target, it is worth noting that the company’s website lists most of its products at $28.
This raises questions about whether the company is selling its products below cost at Target and how they manage to sustain their business model.
Rumors have circulated claiming that Clever Blends has experienced a 30% decline in sales since the commercial featuring Meghan.
Allegedly, the company’s CEO, Hannah Mendoza, is furious with Meghan.
However, an insider has revealed that Meghan is ready to take a step back and let her husband, Harry, take the lead in their next business venture.
The insider shared with Heat magazine that Meghan has been feeling stressed due to being heavily involved in networking and facing numerous failed deals.
She believes it is time for Harry to step up and contribute more.
Contrary to speculation, there are no talks of Meghan signing a deal with Dior, according to an insider who spoke to the Telegraph.
Reports had previously suggested that Meghan was considering a return to acting, signaling a potential expansion of her career beyond her previous ventures.
Unfortunately, 2023 has not been the best year for Meghan, as she and Prince Harry announced their departure from Spotify in June.
This decision came three years after signing a multi-million pound deal with the streaming service.
In addition, Meghan’s podcast, Archetypes with Spotify, only released one season, leaving fans disappointed.
As Meghan continues to navigate her professional endeavors, her involvement with Clever Blends and its expansion into Target stores marks a significant milestone for the brand.