In a surprising turn of events, WME (William Morris Endeavour Entertainment) has decided to dissolve their deal with Meghan Markle, leaving the Duchess of Sussex devastated.
This decision comes after tennis superstar Serena Williams urged the company to bring Markle on board.
However, it seems that the benefits Markle was supposed to bring to WME never materialized, leading to this major setback for the company.
Jules Smoller, a sports agent and former professional tennis player, is at the center of this controversy.
Known for being a trailblazer for women in the industry, Smoller has been Serena Williams’ agent for a long time.
She joined WME in 2001 as the head of the sports and entertainment division, and played a key role in signing Markle as a client in April 2023.
Rumors have been swirling about the nature of Markle’s relationship with WME, prompting us to reach out to an agent at the company for clarification.
Over drinks, the agent described the situation as a complete “shitshow.”
The agent explained that Smoller’s close ties with Serena Williams compelled WME to step in and support Markle, despite reservations within the company.
It seems that Markle’s presence has caused quite a stir among WME agents and clients alike.
Agents have been instructed to form partnerships and alliances with their clients, but none are willing to comply when it comes to Markle.
In fact, she is often referred to as “kryptonite” within the company.
Clients do not want any association with her, and agents are reluctant to promote her to their clients.
Whenever Markle is seen at events like concerts or exclusive gatherings, it is because WME executives, clients, or subsidiary companies were already attending.
They insist on including her as an add-on, even though organizers may not want her presence.
Markle seems to lack the star power and individual appeal to stand on her own, relying on others to give her relevance.
Markle aspires to be a global ambassador and a power player in Hollywood, as well as having a seat at the table in national politics.
However, she lacks the necessary credentials and track record to achieve these ambitions.
Agents at WME view her as a joke and are frustrated by the pressure to promote her.
If things don’t improve by next spring, it is likely that the arrangement will be completely dissolved.
Despite the setbacks, it is important to note that Serena Williams remains a highly successful brand, earning over $50 million per year through endorsements and sponsorship deals.
This income also benefits WME, who receive a commission from Williams’ earnings.
However, it appears that some of this money is now being redirected towards promoting Markle, which has caused further discontent within the company.
In the end, it seems that Markle’s association with WME has been more of a liability than an asset.
Her inability to bring in substantial benefits and losses incurred by the company have led to the dissolution of her deal.
It remains to be seen what the future holds for Markle and whether she can establish herself as a force to be reckoned with in the entertainment industry.