In a surprising turn of events, Meghan Markle, who once boasted about becoming a social media influencer and representing A-list brands such as Dior, has made a humiliating appearance in a coffee company ad.
This is quite a fall from grace for the former regal royal family member, as she had been rumored to be planning a highly lucrative career as an influencer for top-tier brands.
Meghan had strategized to make millions by starring in carefully selected ads for upper-class companies, positioning herself as a brand star.
However, her recent appearance in an ad for an instant coffee latte company has raised eyebrows and left many questioning her choices.
The video, shared on Clevver’s Instagram page, focused more on Meghan’s presence than on the brand itself.
The caption accompanying the video read, “Damn, you’re keeping us busy right now, had to call in some reinforcements.”
Clevver co-founder Hannah Mendoza welcomed fans in the video and expressed gratitude towards the team at HQ.
In a zoom shot, Meghan was revealed to be part of the crew that packed the boxes, being introduced as a member of the digital team.
Unfortunately, netizens were quick to criticize Meghan for her cameo in the ad, calling it embarrassing and cringe-worthy.
One user even questioned why she would choose to do such a thing, expressing second-hand embarrassment from watching it.
Others mocked her transition from the royal family to appearing in marketing skits, labeling it as a failure and a step down.
What made matters worse was the revelation that the coffee company has an F rating with the Better Business Bureau in the USA and allegedly has no actual office or store.
Following Meghan’s public appearance, the clever coffee brand faced a significant setback, experiencing a 30% decline in revenue.
CEO and co-founder Hannah Mendoza blamed Meghan’s association for this financial slump, stating that it was a huge risk for small businesses like theirs to engage with the Harkles.
Apart from her appearance in ads, Meghan had also privately invested in the company.
However, the news of her choice to collaborate with an instant coffee brand for her highly anticipated career shift as a social media influencer and brand representative garnered mixed reactions.
Rumors circulated that talent agency WME had dropped her, further adding to the criticism she faced.
Critics on Reddit speculated that Meghan’s involvement in a coffee ad indicated her being dropped by WME.
They pointed out that the agency had tried to market her as more than just an Instagram influencer, but their efforts seemed to have fallen flat.
Some even suggested that Meghan’s repeated disregard for advice from her management team had led to this situation.
The speculation surrounding WME’s alleged decision to part ways with Meghan, coupled with her recent association with Clever Coffee, has raised questions about her influence and marketing reach.
While some see it as a calculated move to test her power without risking her own reputation, others view it as a desperate attempt to regain control after losing the support of notable brands.
Regardless of the reasons behind Meghan’s involvement in the coffee company ad, it is clear that her once-promising career as a social media influencer has hit a stumbling block.
The incident serves as a reminder that even high-profile individuals must carefully consider their choices when it comes to brand partnerships, as the consequences can be significant.