A recent video posted by Kelly McKee has stirred up quite a commotion surrounding Meghan Markle’s latest venture into the culinary world.

The footage showcases Kelly indulging in a jar of Markle’s American Riviera Orchard strawberry jam, but things take a turn for the worse as viewers notice something unsavory about the spread.

Kelly McKee-Zaphin, a close friend of Meghan Markle and co-founder of Alliance of Mums, gave her followers a glimpse of the highly anticipated jam on Instagram.

In the video, Kelly is seen generously spooning the jam onto a slice of sourdough bread, only to refrain from actually consuming it.

The peculiar behavior raised eyebrows and left many questioning the quality of the product.

This isn’t the first time Kelly has promoted the Duchess of Sussex’s new lifestyle brand.

Prior to the video, she shared a photo of the jam displayed elegantly in a bowl of lemons, expressing her pride in Meghan’s latest endeavor.

However, the recent video has cast a shadow of doubt over the jam’s appeal, with some speculating that it may have already gone bad.

Eagle-eyed social media users were quick to point out that the jam appeared to be tainted, with visible strands that resembled hair.

Kelly’s reluctance to eat the jam and her cautious spreading technique added fuel to the fire, suggesting that all might not be well with Meghan’s latest creation.

Critics wasted no time in voicing their opinions on Kelly’s promotional video.

One Reddit user quipped, “It was spoiled when she got it lol.

Notice how there’s no eating in the video.”

The lack of consumption and the overall presentation of the jam left many feeling skeptical about its quality and safety for consumption.

The controversy surrounding Meghan’s jam escalated further as more users joined the conversation online.

Some criticized the promotional tactics employed by celebrities, labeling them as cheesy and lacking authenticity.

The sentiment that the product may not live up to expectations was echoed by many, with doubts about its taste and consistency lingering in the air.

As the debate rages on, it’s evident that Meghan’s foray into the world of gourmet food has hit a stumbling block.

The mixed reactions from consumers and the scrutiny over the jam’s quality have put a dent in the initial excitement surrounding the product.

Whether this controversy will impact the future of American Riviera Orchard remains to be seen, but one thing is certain – Meghan’s jam has certainly sparked more than just a craving for strawberries.