Meghan Markle faced a setback as 48 out of 50 influencers rejected her strawberry jams, leading to a public humiliation for the former royal.
The rejection came as a blow to Meg and Markle as they sought to promote their new business venture, American Riviera Orchard, by gifting personalized jars to friends ahead of the official launch later this spring.
Among those who received the limited edition jars were fashion designer Tracy Robbins and Argentine socialite Delfina Blakir, who took to Instagram to share their gifts.
However, PR expert Nick Ede commented that the jars appeared homemade, adorned with a stylish crest and a seemingly handwritten brand name.
This move by Meghan follows a growing trend of celebrities venturing into the food industry, with names like Julianne Moore, Will Ferrell, and LeBron James selling their own products, such as honey, under various brands.
It seems Meghan may have drawn inspiration from her father-in-law, King Charles III, who began selling products like jam from the Duchy of Cornwall estate in the 1990s.
Despite distributing 50 jars of jam, only two individuals have actively promoted the product so far.
The numbering of the jars may have backfired, as it now reveals the lack of support for Meghan’s venture.
With Paramount Wife and Delfina being the only ones to publicly acknowledge the gift, it raises questions about the actual reach and influence of these individuals within their respective circles.
Critics have pointed out that the influencers endorsing Meghan’s jams, including Delfina with 560,000 followers and Tracy with 7,000, are merely affluent socialites agreeing to post temporary Instagram stories.
The staged photos featuring strawberries in the background, provided by Meghan, further add to the skepticism surrounding the authenticity of the promotion.
Allegations have surfaced suggesting that recipients of Meghan’s gift baskets were required to commit to promoting the product on social media and refrain from reselling or sharing it with others.
The numbered jars, intended to create an illusion of exclusivity, have also raised suspicions about the true nature of the product, which may be sourced from private label wholesale suppliers.
Moreover, criticism mounted as fans noticed labels peeling off the glass jars of Meghan’s promotional jams.
Social media users expressed disappointment over what they perceived as poor quality, with some questioning the authenticity of Meghan’s artisanal image.
The limited number of jars, priced at $17.50 each, also drew ridicule for its perceived pretentiousness.
In light of the lukewarm reception and negative feedback, Meghan’s foray into the jam business appears to have hit a sour note.
The incident serves as a cautionary tale about the challenges of celebrity entrepreneurship and the importance of maintaining authenticity and quality in product offerings.
As the saga unfolds, it remains to be seen how Meghan will navigate the fallout from this failed promotional endeavor.