Meghan Markle’s grand plan to disrupt the business of Kate’s brother has hit a major snag.
The Duchess of Sussex’s attempt to recruit a CEO for her pet food enterprise has fallen flat.
In a bid to challenge Princess Catherine’s brother in the market, Meghan had set her sights on launching a range of products from dog treats to birdseed, aiming to capitalize on the lucrative industry.
Recently, Meghan teased her followers with a new Instagram account hinting at her upcoming venture, American Riviera Orchard, to be headquartered in a lavish Montecito estate.
Reports indicate that Meghan has taken steps to trademark the initials of her new business, including branding for pet food, edible pet treats, and birdseed.
James Middleton, the brother of the Duchess of Cambridge, already runs a successful high-end dog food company known as James and Ella.
Meghan’s spokesperson hinted at a potential rivalry, suggesting that she aims to challenge the Middleton family’s foothold in the pet food sector.
However, experts point out that James’ business has a longer track record compared to Meghan’s nascent endeavor, which may never see the light of day.
Meghan’s vision of dethroning established figures like Martha Stewart in the lifestyle industry appears ambitious yet uncertain.
Her competitor, James Middleton, offers a variety of premium dog food options, inspired by his personal journey of overcoming depression with the help of his beloved pets.
His brand emphasizes quality ingredients and expert nutrition tailored for dogs’ well-being.
While Meghan’s representative emphasizes her dedication to the project over the past year, doubts linger about the feasibility of her plans.
Observers note the lack of tangible progress, with no products available for sale despite her trademark filings covering a wide range of potential offerings.
The comparison to “Walmart Wallace” humorously highlights the scale of Meghan’s ambitions, hinting at a vast product line with a premium touch.
Critics mock Meghan’s perceived lack of substance in her business pursuits, highlighting the absence of concrete details or updates on her activities.
The search for a CEO and ongoing trademark applications suggest a prolonged timeline before any tangible outcomes materialize.
Meghan’s scattered approach to entrepreneurship draws skepticism, with doubts raised about the coherence and viability of her strategies.
In contrast, James Middleton’s business stands as a testament to personal passion and a genuine commitment to pet welfare.
His journey from adversity to success resonates with customers who value authenticity and quality in their pet care choices.
Meghan’s flashy announcements and ambitious plans are met with skepticism, raising questions about her ability to translate ideas into tangible results in the competitive market landscape.