So, here’s the scoop.
AirVenture Partners’ esteemed CEOs made a sudden decision to withdraw their investment in CleverBlends, leaving behind a public relations nightmare.
The reason?
Meg, one of the key players, ventured into the world of advertising, but it didn’t quite go as planned.
Her attempt to become an influencer came after her dreams of making it big in Tinseltown fizzled out.
Unfortunately, her agency failed to secure her any gigs, likely because no one wanted to associate with the Sussexes.
But wait, there’s more.
Meg had the bright idea of starring in an Instagram video for CleverBlends, a coffee brand.
She must have thought she had it all figured out.
However, the sales didn’t skyrocket as expected.
Despite owning a portion of CleverBlends and securing a spot on Target shelves across the United States, Meg’s cameo in the ad didn’t work its magic.
Advertisers weren’t exactly lining up to learn from her.
Speaking of Target, CleverBlends products are priced at a whopping $18 in their stores.
That’s quite steep for the average Target shopper, wouldn’t you agree?
And here’s the kicker: most of their products on the website cost a staggering $28.
Seriously, Target, what’s the deal?
But the real shocker is that insiders revealed CleverBlends is actually selling their products at a loss at Target.
Why, you ask?
Well, after Meg’s appearance, the company’s revenue plummeted by a jaw-dropping 45%.
It’s safe to say this was a crash landing for them.
This financial disaster sent the high-flying CEOs at AirVenture Partners running for cover.
Who can blame them?
It serves as a cautionary tale for anyone considering a partnership with the Markles.
Let’s recap, shall we?
Meg attempted to promote a brand that ended up in Target, which is far from being considered a luxury retailer.
Not even on her own fancy, celebrity-branded website did this endorsement take place.
We’re talking one step above Walmart, folks.
And if you thought this move would attract luxury brands for endorsement deals, think again.
When you’re promoting a brand you partly own, it doesn’t exactly scream exclusivity.
In the end, Meg’s attempt to enhance her image by appearing in an ad for a brand that ended up in a discount department store turned out to be a complete disaster.
The melodrama of it all is hard to ignore.
CleverBlends now faces the consequences of a failed advertising stint, while AirVenture Partners scrambles to distance themselves from the fallout.