In a refreshing departure from their previous ad campaigns, Paco Rabanne’s fragrance called Invictus has taken a new approach.
While the brand has been around for several years, this year’s Christmas campaign stands out for its inclusivity and diversity.
Unlike the previous ads featuring sporting Greek god-like figures, the new commercial showcases athletes of various body types, including some who are average-looking, scrawny, and even disabled.
Filmed last year, the 30-second commercial highlights alt-type sports, deviating from the more mainstream team sports that we often see.
It draws inspiration from events like the Invictus Games, where athletes with disabilities compete in various sports.
Throughout the ad, the Invictus Games motto, “I am, I am, I am,” is repeated, emphasizing the strength and determination of these remarkable individuals.
The ad has sparked discussions among viewers, with some finding it remarkably hilarious.
One Reddit user, ambike, commented on the irony, stating that the couple behind the Invictus campaign, Harry and Meghan, seem to plagiarize everything.
From drama to podcast material, leaked stories, and even their original soundtracks, they appear to lack originality.
The user also pointed out similarities between the couple’s Netflix series and Downton Abbey, as well as the resemblance of their podcast’s soundtrack to the music in the Ken Burns Civil War docuseries.
Furthermore, the user highlighted that the couple’s use of the “I am Invictus” theme is not entirely original.
The phrase and idea were borrowed from a poem by William Ernest Henley and were also featured in the movie Invictus, which focused on Nelson Mandela and how sport united a nation.
While the Invictus Games foundation may lack the funds to take legal action against a major company like Paco Rabanne, they can send cease and desist letters.
However, trademarking a term that dates back thousands of years is not feasible.
It is no secret that Prince Harry has been unhappy, despite the support and efforts made by the British royal family to provide him with engaging activities.
The Queen, King Charles III, Edward Layne, and the Prince and Princess of Wales have all tried to keep him on the right path.
However, it seems that Harry’s interest in work has waned.
On the other hand, Meghan Markle, the Duchess of Sussex, has faced criticism for not capitalizing on her popularity from her previous role in the TV series Suits.
Royal commentator Daniela Elsa recently discussed Meghan’s dwindling popularity in an article for News.com Australia.
While she initially received a media-frenzied reception in the UK, her popularity seems to have diminished over the past few months.
Elsa suggests that many people around the world were captivated by the romance between Meghan and her Suits co-star, Mike Ross.
However, the Sussexes’ careers have failed to live up to expectations, leaving them with mediocre results.
As we look to the future, it remains uncertain where the Sussexes will go from here.
Miss Elsa concludes her piece by humorously suggesting that a team of talented individuals with legal expertise and sharp wit could help resolve their current situation.
With the challenges they face, it will be interesting to see how Harry and Meghan navigate their way forward.
In summary, Paco Rabanne’s Invictus fragrance has broken away from its traditional ad campaigns, opting for inclusivity and diversity.
The new commercial features athletes of various body types, including those with disabilities, and draws inspiration from alt-type sports like the Invictus Games.
However, the campaign has sparked discussions about the originality of Harry and Meghan’s ideas, as well as the decline in their popularity.