In a delightful announcement, Princess Eugenie and her husband Jack Brooksbank have shared the news of the birth of their second child.

Breaking from traditional royal protocols, Princess Eugenie took to her Instagram account to reveal the name, gender, and birth date of their newborn son.

The couple welcomed their little boy, Ernest George Ronnie Brooksbank, on May 30th, 2023, at 8:49 am.

Weighing in at seven pounds, Ernest is named after his great-great-grandfather George, his grandfather George, and Princess Eugenie’s grandfather Ronald.

The princess expressed her joy in becoming a mother again and mentioned that their eldest son, August, is already loving his role as a big brother.

Accompanying the announcement were heartwarming photos shared by Princess Eugenie.

One picture showed baby Ernest peacefully asleep in a Moses basket, wearing a knitted blue and white hat.

Another captured the tender moment of two-year-old August gently stroking his brother’s head.

Buckingham Palace also released a statement confirming the birth of Princess Eugenie and Jack Brooksbank’s son.

The palace expressed their delight in welcoming the newest member of the royal family and shared that Ernest George Ronnie Brooksbank was born on May 30th, weighing seven pounds, one ounce.

The palace further revealed that Princess Eugenie had personally shared the photographs on her Instagram account.

Drawing comparisons between the birth announcements of baby Ernest and Archie, the biggest difference lies in the level of detail released by Buckingham Palace.

Unlike Archie’s birth, where limited information was initially provided, Princess Eugenie and Jack Brooksbank’s announcement included specific details about the birth location and time.

This transparency debunked any speculation surrounding the birth, including rumors of a home birth.

Additionally, the manner in which the arrivals were announced differed.

While Meghan and Harry had an easel placed outside Buckingham Palace, Princess Eugenie opted to share the news on her personal Instagram account.

The Royal Family’s official Instagram account served as a digital replacement for the traditional easel, providing the same information that would have been displayed.

Another notable distinction was the release of photographs.

Meghan and Harry initially shared a photo of Archie’s feet on their Sussex Royal Instagram account, followed by a small press conference.

In contrast, Princess Eugenie posted two photos as part of her announcement: one featuring the newborn and another capturing August’s adoring gaze at his new sibling.

These differences highlight the evolving nature of royal birth announcements and the individual choices made by each couple.

Princess Eugenie and Jack Brooksbank’s decision to share the news directly on social media reflects the changing landscape of communication in the digital age.

With the arrival of baby Ernest George Ronnie Brooksbank, the royal family welcomes its newest member, who now holds the 13th position in line to the throne.

The joyous occasion is celebrated with excitement and anticipation for the future of this growing royal family.