Meghan Markle, the Duchess of Sussex, may have launched her new business venture with a jar of strawberry jam, but experts warn that items depicting senior royals hold more value for collectors than her jam jars.
The release of the limited-edition jar from her brand, American Riviera Orchard, has sparked speculation about its future worth, with many hoping to cash in on royal memorabilia.
Daniel Wade, from Paul Fraser Collectibles in Bristol, shared insights on the potential value of Meghan’s collection.
While initial excitement may boost the short-term value of her products, Wade predicts a significant decline in their worth over time.
He attributes this decrease to the common practice of holding onto items for resale, making them less rare in the market.
Moreover, Wade highlighted Meghan’s position in the royal hierarchy as a factor influencing the desirability of her collectibles.
With Queen Elizabeth II, Prince William, Princess Kate, and now Charles III commanding higher status, collectors are more inclined to invest in items associated with these prominent figures rather than Meghan.
Wade suggested considering pieces linked to the late Queen for a more lucrative investment.
In assessing the authenticity and value of royal memorabilia, Wade cautioned against pieces signed by the Queen post-1959, as they might have been produced using an auto pen.
He emphasized the significance of historical items like Christmas cards from the 1950s, signed by the Queen and Prince Philip, which have doubled in value following their passing.
While details about Meghan’s new venture remain scarce, a trademark application hints at offerings such as downloadable recipe books, table cloths, textiles, and preserves.
Despite the potential investment appeal, Meghan’s friends, including fashion designer Tracy Robbins, seem more interested in enjoying her jam rather than preserving it as collectibles.
Robbins shared her delight in receiving the jar, expressing reluctance to share its sweetness with others.
As collectors navigate the realm of royal memorabilia, the allure of investing in items associated with prominent royals remains strong.
While Meghan Markle’s entrepreneurial endeavors have captured attention, the true value of her products in the long run may not match the fervor surrounding their initial release.
In a market saturated with royal mementos, discerning collectors may opt for pieces with a richer historical pedigree to secure lasting investments.