Prince Harry and Meghan Markle have recently received a significant caution regarding their future endeavors after Prince Harry’s bold criticisms of the Royal Family.
In early 2020, the Duke and Duchess of Sussex decided to step back from their Royal duties and moved to the United States.
Later that year, in October, they introduced Archwell, which encompasses their non-profit organization, the Archwell Foundation, as well as profitable business divisions like Archwell Audio and Archwell Productions.
Since then, the couple has been actively promoting Archwell, garnering global recognition for their initiatives.
However, the couple’s controversial statements about the Royal Family in their recent Netflix documentary series and Harry’s upcoming memoir, “Spare,” have raised concerns among experts.
Pauline McLaurin, a Marketing and Consumer Research Professor at Royal Holloway University of London, expressed confusion over the couple’s brand strategy and warned about potential future complications.
McLaurin criticized Harry’s approach, stating that the focus on him and his criticisms is overshadowing the essence of the Sussex brand, particularly Archwell, which seems to be getting lost amidst the controversies.
McLaurin emphasized that the negative portrayal of the Royals in Harry’s book and the Netflix series contradicts the core values of the Archwell Foundation, which aims to inspire and unite communities with compassion.
She cautioned that the current branding associated with Harry and Meghan is predominantly focused on critiquing and denigrating the Royal Family, which could jeopardize their future positioning.
McLaurin advised the couple to shift their focus back to building the Archwell brand and concentrate on initiatives like the Invictus project and other meaningful causes.
The marketing expert urged Prince Harry and Meghan to refrain from portraying themselves as rebel royals and instead concentrate on establishing a positive and progressive humanitarian brand with Archwell.
McLaurin stressed the importance of aligning their actions with their original goal of creating a strong and impactful brand that resonates with humanitarian values.
She highlighted the conflict between their current rebellious image and the desired identity of a compassionate and forward-thinking brand, emphasizing the need for consistency in their branding strategy.
In conclusion, McLaurin reiterated her advice for Prince Harry and Meghan to step back from the confrontational stance they have adopted and refocus on nurturing the Archwell brand.
By redirecting their efforts towards building a positive and impactful brand identity, centered around humanitarian causes, they can establish themselves as influential figures committed to making a difference.
The expert’s insights shed light on the challenges facing the couple as they navigate their public image and brand positioning in the midst of ongoing controversies.
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