In what seems like a clash of royal preserves, Buckingham Palace has subtly thrown shade at Meghan Markle’s recent venture into the world of jam-making.
The Duchess of Sussex recently made headlines by launching a lifestyle brand and sending out limited edition pots of American Riviera Orchard strawberry jam to select influencers.
However, the Palace has now entered the fray with its own offering – the Thoroughly Royal Strawberry Preserves.
Meghan’s marketing strategy involved relying on her inner circle to showcase the hand-tied pots of jam, accompanied by images of the product nestled among vibrant oranges.
On the other hand, Buckingham Palace took a more traditional approach by releasing a video on their official Instagram account, highlighting four quintessentially British ways to enjoy their version of the preserve.
The Palace proudly claims that their jam is crafted using the finest British berries, setting it apart from Meghan’s American Riviera Orchard range.
While Meghan’s jam jars feature a logo bearing a striking resemblance to a royal crest, the Palace’s version boasts the authentic royal coat of arms stamped on each jar, which is priced at $3.95 and available for international shipping.
Speculation surrounds the potential price of Meghan’s jam, with rumors suggesting it could cost as much as $250 per jar.
The Palace, in a cheeky nod to the brewing “jam wars,” suggests various serving suggestions for their product, sparking amusement among viewers.
The subtle dig in Buckingham Palace’s post has not gone unnoticed, with many interpreting it as a playful jab at Meghan’s endeavors.
Comments praising the Palace’s offering over Meghan’s have flooded social media, hinting at a brewing rivalry between the two camps.
The contrast between the regal presentation of the Palace’s jam and the more casual approach of Meghan’s influencers has not escaped the notice of keen observers.
As Meghan seeks to establish her brand and generate revenue through her jam sales, royal expert Michael Cole emphasizes the importance of her product’s success.
With only 50 trial pots initially distributed to influencers, Meghan faces the challenge of turning her venture into a profitable enterprise.
Cole speculates that Meghan could potentially command a high price for her jam by securing a deal with a major supermarket chain, showcasing her ambition to make a mark in the culinary world.
Critics have weighed in on Meghan’s business aspirations, questioning her decision to expand globally rather than focusing on a smaller market like her royal counterparts.
Royal biographer Angela Levin criticizes Meghan’s approach, labeling it as impractical and overly ambitious.
Levin suggests that Meghan’s desire to go global reflects her discontent with limiting herself to the confines of British influence, highlighting her relentless pursuit of international success.
In the realm of royal jam wars, the battle between Buckingham Palace and Meghan Markle symbolizes more than just a clash of preserves; it represents a clash of lifestyles and aspirations.
While Meghan strives to carve her niche in the global market, traditional institutions like Buckingham Palace uphold their timeless prestige.
As the jam war unfolds, only time will tell who emerges victorious in this unexpected culinary showdown.