In a surprising turn of events, it seems that Spotify will not be renewing the popular podcast series, Archetypes, for a second season.
And according to insiders, this decision may be for the best.
Archetypes, hosted by Meghan Markle, has been widely criticized for its focus on attacking the royal family and anyone who dares to criticize the Duchess.
But is the show really as popular as it claims to be?
According to a source within the podcasting industry, the actual number of regular listeners for Meghan’s Nodcast is around 1.5 million.
However, this figure includes all accounts that have played at least one episode, even if it was just a one-time listen.
When compared to YouTube channels with 30 million subscribers, it becomes clear that 1.5 million listeners across all episodes is relatively low.
Interestingly, even the staff at Spotify seem reluctant to refer to Meghan’s podcast as Archetypes.
Instead, they reportedly jokingly call it Stereotypes, highlighting the lack of depth in the show’s content.
Despite having 28 producers, Archetypes has failed to make it into Spotify’s top 10 podcast charts for several weeks now.
It seems that Meghan’s involvement is limited to showing up, talking to guests, and recording the conversations, without delving into any real archetypal analysis.
In a recent episode of Archetypes, Meghan sat down with Starbucks chairwoman Melody Hobson to discuss a difficult label.
The episode, titled “To Be or Not To Be,” raised eyebrows with its Shakespearean reference, leading some to speculate about hidden messages related to Meghan’s time in the palace.
Daniela Elsa, an expert in the field, accused Meghan of using the podcast to generate publicity and questioned whether her references to her past life were simply a ploy to increase her reach.
Elsa went on to criticize Meghan for her need to create attention-grabbing titles and allusions in the podcast.
She argued that given the reported $38 million deal Meghan and Harry signed with Spotify, they need to deliver on their promises.
Elsa suggested that the Sussexes may find it challenging to strike a balance between generating headlines and producing meaningful content.
Another critic of Archetypes is Roger Sheldon, managing partner at Reputation Management Ignite.
He believes that despite the podcast’s charitable intentions, it is ultimately driven by Meghan’s own agenda.
Sheldon argues that the episodes lack balance and feel self-indulgent, focusing too heavily on Meghan’s personal experiences and grievances.
He points to Meghan’s comments about her time on Deal or No Deal, where she claimed it made her feel unintelligent, as an example of this one-sided narrative.
Sheldon suggests that Meghan should be more aware of the impact her words have on her audience.
While she may feel that appearing on the game show was not a smart move, there are many women, including her former co-star Claudia Jordan, who would disagree.
By pushing her own agenda on a platform with such a vast audience, Meghan risks further damaging her reputation instead of addressing the issues at hand.
The topics Meghan chooses to cover on Archetypes, such as the demystification of the dragon lady stereotype and the duality of being a diva like Mariah Carey, appear to invite controversy and media attention.
It’s almost as if Meghan is simultaneously denying and perpetuating the drama surrounding her public image.
As Spotify decides not to renew Archetypes for a second season, it seems clear that the show has failed to live up to its initial hype.
Critics argue that Meghan’s podcast lacks substance, relying too heavily on personal grievances and sensationalism.
Whether Meghan can pivot and produce content that truly engages and resonates with listeners remains to be seen.