The Sussexes have recently brought on board a brand manager to serve as their representative in the United Kingdom.
Charlie Gibson, a former Edelman employee with a background in working with renowned brands like Mars, Cadbury, Domino’s, and LucasAid, will be stepping into this role.
Known for his expertise in commercial brand representation, Gibson has an impressive track record that includes launching new products for Mars and covering events for Pedigree.
In collaboration with the Sussexes’ public relations team in the United States, which comprises individuals such as Ashley Hansen, the global press secretary, and Kyle Boulia, the newly appointed deputy press secretary, Mr. Gibson will serve as the primary point of contact for media interactions in the UK and Europe.
His experience in media relations and strategic communication planning for clients like Instagram and Samsung makes him a valuable addition to the team.
The couple’s public relations journey has been far from smooth sailing, marked by ongoing tensions with the royal family, legal battles, and challenges in their broadcasting endeavors.
As a result, there have been frequent changes in their communications advisors.
Notable departures include Christine Schirmer, a Silicon Valley executive who transitioned from head of communications to advisor before parting ways.
Upon relocating to California in early 2020, the Duke and Duchess opted to centralize their operations in the US for charitable purposes, hiring Clara Lauren and Beth Hurlehy, former palace employees, on an as-needed basis.
However, recognizing the need for a UK-based public relations firm to manage inquiries effectively across time zones, they enlisted the services of Mr. Gibson, based in southwest London.
Mr. Gibson has been actively streamlining his online presence, including his LinkedIn profile and social media accounts.
With over 15 years of experience in consumer communications and a background in event management, he brings a wealth of expertise to his role.
His previous involvement in initiatives like National Grid’s Green Light Signal program highlights his commitment to promoting energy efficiency.
Despite considering a career in veterinary science earlier on, Mr. Gibson found his true calling in public relations in his 20s.
His decision to pursue a career in PR was driven by a passion for the dynamic and impactful nature of the field.
This shift in focus led him to work with prestigious brands and engage in high-profile projects, shaping his career trajectory.
In a bid to enhance their communication strategy, the Sussexes have made strategic changes to their team composition, aiming to navigate the complexities of their public image effectively.
The appointment of Mr. Gibson as their UK representative underscores their commitment to fostering positive media relationships and managing their reputation proactively.
As the Sussexes continue to evolve their public relations approach, the addition of Mr. Gibson signals a new chapter in their communication strategy.
With a focus on transparency, strategic planning, and effective media engagement, the couple aims to navigate the intricacies of public perception and media scrutiny in a dynamic landscape.