The ongoing saga of Megan’s podcast misadventures with Lemonata Media continues to unfold, providing a spectacle that is both entertaining and financially disastrous for the media company.
Lemonata Media finds itself in a dire situation, facing a staggering 16 million pound loss due to the lackluster performance of Megan’s Archetypes podcast, which failed to make a mark in the top 200 rankings.
It’s akin to hosting a party without any guests—an all too familiar move for Megan.
Lemonata Media initially believed they had struck gold by signing Megan for the podcast venture.
Their intention was noble: to broaden the reach of Archetypes.
However, the flaw in their plan became evident when it was revealed that listeners did not even require a Spotify account to access the content, raising questions about the appeal of Lemonata’s involvement.
The financial implications of this endeavor could spell significant losses for Lemonata in their revenue battle against industry giant Spotify, as reported by the Express.
The narrative traces back to when Harry and Megan embarked on their post-royal journey, securing lucrative deals in the United States.
Spotify, with high expectations and deep pockets, offered them a substantial 18 million pounds for their podcast series.
Despite featuring prominent guests like Serena Williams and Mariah Carey, Archetypes failed to captivate audiences, leading to its premature demise after just one season.
Megan’s subsequent collaboration with Lemonata Media appeared more as a consolation prize following the disappointment of the Spotify deal.
Branding expert Andrew Block speculated that Megan’s new partnership might only amount to a meager 10% of the original Spotify deal, translating from 18 million pounds to a possible 1.9 million.
The accessibility of Archetypes on platforms like Apple Podcasts, Amazon Music, and Audible leaves much to be desired, with the podcast seemingly buried beneath obscurity despite efforts to boost its ratings.
Even with glowing reviews from loyal fans, Archetypes struggled to achieve a modest three-star rating out of 10.
Megan’s aspirations of becoming the next audio sensation akin to Oprah Winfrey have fallen short in the eyes of the public, who perceive her podcast as self-indulgent and lacking substance.
The misguided belief in her podcast’s success is further highlighted by the claim that Archetypes topped the Spotify charts, a statement debunked by the undeniable reign of Joe Rogan in that domain.
The attempted rescue mission through a New York advertising campaign by Spotify served more as a face-saving measure than a genuine celebration of achievement.
The unraveling podcast fiasco involving Megan and Harry serves as a cautionary tale on how not to navigate the world of audio content creation.
Each misstep and financial setback contributes to a narrative of media blunders, painting a vivid picture of the challenges faced in establishing a successful podcast.
As Archetypes fades into obscurity, Lemonata Media finds itself at a crossroads, grappling with the repercussions of their ill-fated collaboration with the Duchess of Disappointment.