The Duke and Duchess of Sussex have yet to confirm whether they will attend King Charles’ coronation in May.
While the Royal Family may not necessarily require their presence, reputation and crisis management expert Edward Coram James believes that Meghan Markle and Prince Harry need to maintain their connection to the firm.
Given the public’s interest in the Royal Family and the titles held by Harry and Meghan, it would be in their best interest to continue being associated with the royals.
After expressing their grievances with the firm on various platforms, the Sussexes are embarking on a new chapter in their lives.
Remaining part of the royal family is now more important than ever for them.
Coram James emphasizes that from a PR perspective, it is crucial for Harry and Meghan to maintain their royal status, as it is believed they need it more than the royals need them.
He further suggests that creating new narratives and generating fresh interest is key to staying relevant.
Every week, the Royal Family engages in new adventures or supports various causes, resulting in positive headlines.
With the upcoming coronation, all eyes will be on the royals, observing their actions on their own terms and turf.
In contrast, the Sussexes will need to find a way to move away from the frenzy of the past few years in order to remain relevant in the public eye.
To achieve this, it is essential for them to be seen as still being part of the royal family, which includes attending the coronation.
According to Coram James, the Duke and Duchess will likely travel back to the UK for the historic event.
Their presence would not only benefit themselves, but also the firm.
The coronation is anticipated to involve fewer members of the aristocracy and may lack the grandeur seen during Queen Elizabeth’s coronation in 1953.
Therefore, the absence of the Sussexes would be more of a distraction than their attendance.
In recent times, the Sussexes have been advised to refrain from openly discussing their past experiences with the Royal Family.
This advice comes after a series of interviews focused on their strained relationship with the royals, as well as their involvement in a biographical documentary series for Netflix and Harry’s memoir.
Harry himself has stated that he and Meghan are moving forward and looking towards the future.
Despite this, the couple has not yet confirmed whether they will accept the invitation to the coronation.
Harry expressed that there is still much to be discussed and he hopes that they can sit down and address these matters.
Coram James believes that the presence of the Sussexes at Westminster Abbey on May 6 would benefit all parties involved.
While the Royal Family will remain relevant with or without them, the Sussexes need to maintain their connection to the firm in order to stay relevant themselves.
Ultimately, the decision lies with Harry and Meghan.
The world will be watching closely to see if they choose to attend the coronation.
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