The Royal couple, Prince William and Catherine, have been winning the PR wars with their effective use of social media.
They have been allowing the public a glimpse into their lives as the Prince and Princess of Wales, which has proven to be both valuable and enjoyable.
Recently, they released a picture just before Christmas which was a huge hit.
But they didn’t stop there; they have been sharing more behind-the-scenes content, such as their coronation day and their activities over the past month.
This move aims to gauge public interest in their background stories and effectively convey their message.
It seems that Queen Elizabeth II, our late and beloved monarch, was a big advocate for social media.
She recognized its power as a means of communication without having to face all the critics directly.
Although there are always critics in the comments section, she appreciated the wise advice she received and embraced this new platform.
Interestingly, around the same time that William and Catherine were reflecting on their busy year in 2023, Harry and Meghan released their own video.
The video showcased Meghan hugging numerous people, highlighting the charitable work carried out by the Archwell Foundation in 2023.
However, it was revealed in their accounts that they only dedicated one hour a week to their charities.
This revelation did not sit well with the public, and to make matters worse, they lost millions of pounds in donations.
It appears that the Archwell Foundation currently only has a couple of donors.
This raises questions about Harry and Meghan’s commitment to their charitable funds and the lack of clarity regarding their mission as a charity.
The purpose of the video was to reignite interest in the Archwell Foundation and attract big sponsors and donors.
They hoped that by showcasing the wonderful work done by Meghan and Harry, they would secure support.
Unfortunately, the video failed to achieve this.
The lack of interest in the foundation is concerning, as they need financial backing to carry out their charitable events and initiatives.
Even Prince Andrew’s Pitch at the Palace continues to receive donations and remains a working concept.
So why can’t Harry and Meghan attract the same level of support?
It seems that their brand has been tarnished, and many people question the substance of the video.
While they were seen interacting with others and distributing bags, it was unclear whether they had donated the bags or if they were funded by them.
The video lacked transparency about their finances and the true source of their wealth.
If Harry and Meghan expected this video to kick-start their fundraising efforts for 2024, they have unfortunately gotten off to a rocky start.
According to a reliable source, they are planning another video to generate interest by showcasing their more meaningful and productive work.
It remains to be seen whether this will capture the attention of potential donors and help them secure the millions they need to sustain their organization.
In contrast, William and Catherine continue to enjoy success with their social media strategy, engaging the public and effectively conveying their message.
In conclusion, while William and Catherine excel at using social media to connect with the public, Harry and Meghan face challenges in gaining support for their charitable endeavors.
The lack of clarity surrounding their work and finances has contributed to a decline in donations.
As they strive to rebuild their reputation, they are hoping that their upcoming video will shed light on their meaningful contributions.
However, only time will tell if this effort will be successful in revitalizing their fundraising efforts for the Archwell Foundation.