In a surprising turn of events, the Chief Digital Officer (CDO) of J.Crew has firmly rejected any possibility of a partnership with Meghan Markle.
This comes after the Duchess of Sussex unlawfully incorporated the brand into one of her advertising posts without prior permission.
The headline, “Nine Royal Loved J.Crew Wardrobe Staples to Shop Now on Town & Country,” was orchestrated as a paid PR post by Meghan’s agency, The Source.
While the British royal family has access to an array of designer clothing, they also appreciate pieces from contemporary labels.
J.Crew, known for its affordable wardrobe basics and essential layering items, has consistently been a favored destination for them.
Both Meghan Markle and Prince Harry have been spotted donning clothing from the brand on numerous occasions, and many of the staple styles they’ve sported are currently available for purchase.
As we previously reported, Meghan and her team have engaged in collaborations with various magazines to showcase her fashion choices in an effort to attract advertising contracts from brands.
Our reliable source has informed us that this content aligned with publications such as Town & Country and Harper’s Bazaar.
However, it should be noted that J.Crew did not formally partner with Meghan for an extensive campaign with these publications.
The brand found itself inadvertently connected to a PR post without any initiation from their side.
Expressing his frustration multiple times on Instagram, the CEO of J.Crew highlighted that the brand had no involvement in any posts associated with Meghan’s name.
Sophie Ditto, writing for Town & Country, even referred to them as “royal” twice in a headline dated October 21, 2023.
Meghan’s relentless pursuit of improving her personal brand through these tactics has not gone unnoticed.
It is becoming increasingly clear that her efforts may be in vain, and many doubt whether brands are genuinely interested in her as a brand ambassador.
Some even question the wisdom of purchasing glossies featuring her endorsements.
Meghan’s constant rebranding, coupled with her belief that her royal title and marriage to Harry automatically make her a sought-after celebrity for endorsements, has raised eyebrows.
She seems to think that merely wearing high-end couture brands and flaunting them will lead to endorsement deals falling into her lap.
However, the reality is quite different.
In comparison to Catherine, Duchess of Cambridge, Meghan seems to harbor a delusion that her title is on par with Catherine’s.
She believes she should be as in-demand as Catherine would be for endorsements.
The truth, however, is that Catherine’s endorsement would carry significant weight, but it remains unattainable regardless of the sum offered.
This is due to the phenomenon known as the “Kate effect,” where items she wears promptly sell out, a testament to her genuine and enduring appeal.
Meghan’s approach to endorsements reflects a significant discrepancy in class and authenticity.
While Catherine exudes grace and authenticity in her choices, Meghan seems to be pursuing endorsements with a dollar-store price tag.
The disparity between the two could not be more evident.
It remains to be seen how Meghan will navigate her future endeavors in the world of endorsements.